The American Advertising Awards, home of the ADDY® Award, are one of the US advertising industry's largest competitions and is unique in its three-tier structure. The competition attracts more than 35,000 professional and student entries each year through local American Advertising Federation Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the nation's finest creative advertising.
Entrants begin at the local level through more than 140 local AAF affiliate chapters in competitions usually held in January and February. Local ADDY Award winners are then eligible to advance to one of 15 regional AAF District competitions. Winners at the District level are then entered in the National competition, and National ADDY Award winners are recognized at ADMERICA, the AAF's national conference held each June.
The AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.
A Gold ADDY Award is recognition of the highest level of creative excellence in that tier of competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY Award.